Meanings of the Internet in professional practice: an approach from graphic design
Abstract
The objective of this research was to know the perceptions of students and graduates of the degree in Graphic Design of the University of Sonora about the link between the Internet and their profession. For this, an interview was applied, which was constituted by eight questions related to the following dimensions: influence and possibilities of the Internet, as well as dependence on the Internet in the exercise of graphic design. The data obtained were analyzed in the Atlas ti program, by means of the saturation technique. In general, it can be concluded that the students of the aforementioned degree overestimate the value of the Web to develop their creative processes, while the graduates assume a more critical position regarding the use of said resource, since they do not consider it as a piece key to creativity or to achieve the quality of a design. Even so, both groups of interviewees co-point in pointing out that graphic design has made great progress thanks to the Internet; Proof of this has been the emergence of new communication channels, platforms and digital devices from which it is possible to exchange ideas with users of any latitude. For this reason, the professor of this career is recommended to keep updated not only in terms of his theoretical knowledge, but also in relation to his teaching strategies, which must be based, inevitably, on avant-garde technologies that stimulate creativity. Logically, in this task, university institutions also have a transcendental commitment, because they must promote the professional development of teachers, establishing and following training programs according to the needs of the labor market and global trends.
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